The UAE continues to strengthen the role of the media sector as one of the key pillars in its future plans, aiming to transform it into a main driver of economic growth and sustainable development. In this context, His Excellency Abdullah bin Mohammed bin Batti Al Hamed, Chairman of the National Media Office, confirmed that the UAE aims to develop the media sector to become a powerful tool supporting development across various sectors.
UAE Media Strategy: Fostering Innovation and Investment in Technology
During his participation in the 2024 Global Media Congress, His Excellency outlined the UAE’s media vision, which focuses on innovation and the use of advanced technologies. He explained that the UAE is working on attracting global investments in media by establishing world-class media centers and supporting local media organizations in spreading content that reflects Emirati values and enhances the country’s global standing.
Media’s Role in Building a Knowledge-Based Society and Strengthening the UAE’s Position
His Excellency the Chairman emphasized that media in the UAE is a key partner in building a knowledge-based and innovative society. He noted that the UAE leadership prioritizes media as an essential element in boosting the country’s competitiveness regionally and globally. Furthermore, he stressed the importance of supporting local media professionals and equipping them with the necessary skills to keep pace with the digital developments.
Digital Media: Rapid Transformation Towards the Future
As part of the UAE's efforts to develop the media sector, His Excellency highlighted the importance of digital transformation, pointing out that media must quickly adapt to technological changes and emerging trends. He explained that the use of artificial intelligence and advanced technologies would enhance the quality of media content, making it more engaging and effective both locally and globally. He also emphasized the need to use these technologies to achieve sustainable development goals and improve transparency in media.
Media’s Role in Strengthening the UAE’s Global Reputation
His Excellency pointed out that Emirati media is striving to be part of the global successes the UAE is achieving across various fields. He stated that media should serve as a mirror reflecting these accomplishments and contributing to strengthening the UAE's reputation on the international stage. In this regard, he emphasized the importance of integrating media with other sectors to support economic growth and enhance the country’s global position.
Developing Media Talent: Preparing Youth for Future Changes
His Excellency Abdullah bin Mohammed bin Batti Al Hamed stressed the importance of investing in the development of young Emirati media talent through continuous education and training. He explained that the UAE aims to set new standards for media excellence globally and that providing specialized educational programs in media is a crucial step to achieving this goal.
Public-Private Sector Collaboration to Support the Media Industry
To further enhance Emirati media, His Excellency called for stronger collaboration between the public and private sectors to achieve the country's strategic priorities. He highlighted the need to leverage media as a tool to support economic growth and promote national projects, with a focus on innovation and effective use of available resources.
"Countering Electronic Trolls" Campaign: Enhancing Reputation and Protecting Identity
On another note, His Excellency discussed the campaign he personally launched to counter "electronic trolls," which has achieved significant success in enhancing the UAE's reputation on social media platforms. He pointed out that the campaign has led to a notable reduction in harmful tweets, reflecting the ongoing efforts to maintain the country’s positive image globally.
Emirati Media: The Summit of Ambitions and Collective Effort
His Excellency concluded by outlining the future vision for Emirati media, emphasizing that the goal is to reach the summit of excellence and achieve media leadership both regionally and internationally. He stated that "collective effort is the way to achieve our media goals," stressing the importance of continuous collaboration to turn aspirations into reality.
